As the process of integration of the world’s economics matures, companies face unprecedented levels of competition in the market place with new players entering & existing incumbents ready to protect their partners at all costs.
In addition the softening of the economic conditions in the past year or so gives an added age to this already heightened level of competition. In situations such as this, firms not only have to leverage their competitive strengths but also use them in a strategic & innovative manner. This calls for surefooted, analytical adept professionals capable to work in multicultural environment, equally capable of handling the hurly-burly of the market place.
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